How Much Is Your Music REALLY Worth? | Jeff Ponchick x Wendy Day | No Standing Zone Ep. 19

Jeff Ponchick, founder of Mogul and former Head of Creator at SoundCloud, joins Wendy Day for a must-watch conversation on royalty tracking, artist empowerment, and the dark side of the music industry.

In this episode of No Standing Zone, Jeff breaks down how indie artists unknowingly leave thousands (sometimes millions) on the table due to registration issues and the infamous “black box” of unclaimed royalties. He shares Mogul’s innovative approach to centralizing royalty data, calculating catalog valuations, and helping creators take full control of their careers.

🔥 Learn how to avoid the traps of music distributors and publishers
💡 Discover how much your catalog might actually be worth
💰 Understand what happens to your money when it’s not collected
✨ Hear powerful insights on hustle culture, burnout, and balance
📌 Whether you're a rising artist or an established creative, this episode offers real tools to secure your future.

🎧 Try Mogul → https://www.usemogul.com

0:00 - Introduction: Jeff Ponchick joins No Standing Zone
1:45 - What is Mogul and why it matters to artists
4:05 - Why most artists lose money unknowingly
6:50 - Middlemen, black boxes, and the pennies game
9:30 - Mogul’s mission: Transparency and smarter decisions
12:15 - What happens to old royalties that go unclaimed?
14:40 - Black box royalties feed major labels — at your expense
17:22 - Mogul’s registration tools and new platform directions
20:00 - How labels, managers, and publishers are using Mogul
23:00 - The unexpected hit: Mogul’s Valuation Tool
26:10 - How musicians are now measuring their worth
28:30 - Artists using Mogul as a “data room” to sell catalogs
30:10 - How to prep for advances with real royalty visibility
32:40 - The bigger picture: Knowing your worth as an indie artist
35:15 - Long-term vs short-term thinking in the music biz
38:00 - Balance, burnout, and sustaining success
41:00 - “Be a bright light”: Energy, rest, and purpose
44:00 - Wendy and Jeff talk food, fuel, and mindset shifts
47:30 - The deeper value of journaling and reflection
49:40 - Final thoughts on belief, education, and ownership
52:15 - Closing remarks: Run through the finish line

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