Creating Your Own Category: Building a Coaching Business That Sticks w Ben Wainwright
Автор: Federico Spiezia
Загружено: 2025-05-14
Просмотров: 7
In this episode of Growth Architects, I sat down with Ben Wainwright to unpack how he built a successful coaching business—one that doesn’t just sell sessions, but defines a whole new category around mental fitness.
We talked about what it takes to stand out in the crowded services space, how to build a real community around your offer, and why launching a coaching business today is less about credentials and more about clarity, consistency, and creativity.
Here’s what we got into:
How Ben and his cofounder Maya created a new category in the coaching space and built a product ecosystem around it
How posting daily on Linkedin has helped them get in touch with large brands
The power of consistent outreach and energetic, memorable events
Why shared values—not just content—fuel community engagement
How lead magnets, freebies, and 30-day challenges actually drive conversions
The role of daily routines and implementation in long-term success
If you're building a service business and want to position yourself beyond the usual “coaching” label, this episode is packed with practical steps and strategic insight.
Link to the podcast: https://open.spotify.com/show/6ZlmLYu...
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