Open Coding in Grounded Theory (+ Example) 🔍💡🧩

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Grounded Theory sounds like an interesting approach, until you try to apply it. Suddenly, you’re drowning in concepts like open coding, categories, and constant comparison. Where do you even start?

If open coding has you scratching your head, don’t worry, you’re in the right place. This guide breaks it down in a way that’s easy to follow, so you can confidently use this method in your research.

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00:00 Intro
00:31 What Makes Grounded Theory Different?
02:33 Open Coding in Grounded Theory
03:25 Step 1: Initial Coding (Open Coding)
05:38 Step 2: Abstraction Instead of Description
06:37 Step 3: Constant Comparison
03:25 Step 4: Achieving "Saturation" in Open Coding
05:38 Example of Open Coding (Grounded Theory)

Open coding is a part of the data analysis process in the Grounded Theory approach. If you need a refresher on the basics of Grounded Theory, check out the introductory tutorial first.

Typically, when conducting a study, you might create an interview guide, conduct a dozen expert interviews, and then analyze them using content analysis.

In Grounded Theory, things work a bit differently. Here, data collection and data analysis can alternate. You first conduct a few interviews, transcribe them, and then step back to conduct a preliminary analysis. You apply techniques such as open coding and develop your initial categories.

Based on these findings, you return to the field and conduct the next round of interviews. This time, your questions build on what you discovered in your first analysis. This allows you to probe more precisely, dive deeper, and identify insights that help refine your emerging mini-theory.

This process, known as theoretical sampling, is the key characteristic that differentiates Grounded Theory from other qualitative research approaches.

This video is about:
open coding grounded theory, open coding example, open coding qualitative research, open coding interview, grounded theory

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