How Mach-Hommy Sold His Albums for $7,000 EACH & Reimagined The Music Industry

In 2016 a self taught videographer and former battle rapper from Newark, New Jersey had an idea. Born in Haiti, the grandson of a judge, Mach-Hommy moved with his family to the US at the age of 9 and fell in love with hip hop. After honing his skills as an MC, Mach eventually got caught up in the street for a time, before shifting gears into filmmaking. Through a chance encounter with the Griselda crew while shooting, Mach would be encouraged to pursue music and create one of the most innovative business models in music. And it all started with one idea.


Chapters:

0:00 Intro
1:30 Why Mach-Hommy Wears a Mask
4:10 Parents Influence
6:40 Childhood in Haiti
8:33 Discovering Hip Hop
11:10 Recording His First Raps
14:30 Dropping Out of High School
15:35 Legal Troubles and Jail
17:00 Getting Into Filmmaking
18:45 Meeting the Westside Gunn and Conway the Machine
20:35 First Songs with Griselda / Home Studio
23:05 Becoming Mach-Hommy / Honing His Craft
27:05 Cultivating a Fan Base and Building Demand
30:30 Pricing Music / Gaining Industry Knowledge
35:05 Releasing 'Pray For Haiti'
38:50 #Richaxxhaitian
41:00 Meeting Jay-Z / Dinner or $50,000?
43:20 What's Next?


IDEA GENERATION is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow.

Follow IDEA GENERATION on Instagram:   / ideageneration  


Subscribe to IDEA GENERATION’s The Spark Newsletter for creative entrepreneurs: https://ideageneration.substack.com/


Subscribe to Complex on YouTube:    / complex  

Check out more of Complex here:
http://www.complex.com
  / complex  
  / complex  
  / complex  

COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.