Media relations: Amplify your EU public affairs strategy in Brussels

Brussels is one of the largest media hubs in the world. Here at FleishmanHillard EU, we will help you tailor and implement a coherent media strategy. Our team of experts will help you develop the right message and identify the relevant people to pitch your ideas to.
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Brussels is one of the largest media hubs in the world, on par with Washington DC, New York, Paris and London. Virtually every media organisation is present here — prominent international outlets, national broadcasters and publishers from the 27 member states, media dedicated to covering the EU, and sector specific trade publications.

These media play an important role in shaping the terms of the discussions between the EU institutions and stakeholders in the sectors they cover such as financial services, energy, healthcare or trade and they serve as a point of reference for MEPs, European Commissioners and civil servants, member state officials, industry stakeholders, think-tanks, NGOs, and more.

This is why media relations can be an instrumental component of your public affairs strategy. Building relationships with key journalists, pitching your stories, and earning coverage can make a big difference in your ability to communicate your messages, inform the public on your views, and share the reality of your industry.

But doing this isn’t easy. There is a lot of competition in this crowded landscape while journalists are under constant pressure, covering numerous issues with limited resources. Some will have a general, top-level approach while others will delve into the technicalities of legislation. In short, there is no one-size-fits-all strategy that works with media in Brussels.

This is where FleishmanHillard can tailor and implement a media strategy with you and for you.

Our team can help develop the right messages, identify the right people to pitch, and ensure the right timing to ultimately make sure that your voice has an impact on the future of your sector in Europe and beyond.