How This Spa Generated 68 Bookings In a Month Using Google Ads (Case Study)

How This Spa Generated 68 Bookings In a Month Using Google Ads (Case Study)

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$240 spent. 68 conversions. 17% conversion rate.
This is a real Google Ads spa campaign breakdown, not theory, not screenshots from a course.

In this video, I walk you through an actual Google Ads campaign I ran for a spa and explain exactly what worked, what didn’t, and why this account performed so well in just 30 days.

If you’re running Google Ads for a spa, salon, or local service business and you’re tired of spending money without clear results, this breakdown will give you clarity.

What This Google Ads Spa Campaign Achieved

Over a 30-day period, this spa campaign spent $240 and generated 68 conversions, even with downtime due to holidays. That resulted in:

• 17% conversion rate
• 10%+ click-through rate
• High-quality local leads
• Strong keyword-level performance

These numbers are well above average for local service Google Ads when done right.

Ad Group Structure (Why Simplicity Won)

The account structure was intentionally simple. Instead of overcomplicating things, the campaign focused on clear search intent.

Ad groups were split by service type, including:
• General spa searches
• Massage services
• Facials

Other services like waxing and manicure/pedicure were tested and paused when they didn’t perform. This is a key lesson: cut what doesn’t work fast.

Each ad group targeted closely related keywords, which helped improve relevance, Quality Score, and CTR.

Keyword Strategy That Drove Results

The keyword setup focused on high-intent, local searches such as:
• Spa in Abuja
• Massage Abuja
• Spa near me
• Facials spa Abuja

Most keywords maintained a Quality Score of 7/10 or higher, which directly helped lower costs and improve ad visibility.

One keyword alone generated 17 conversions, proving that keyword intent matters more than keyword volume.

Ad Copy That Boosted Click-Through Rates

This campaign made strong use of:
• Dynamic keyword insertion
• Location-based headlines
• Clear value propositions
• Trust signals like five-star experience

Dynamic headlines made the ads feel highly relevant to each search, which pushed CTRs above 10%. If you’re not using dynamic headlines in Google Ads, you’re leaving performance on the table.

Assets & Extensions That Increased Visibility

The campaign used:
• Sitelinks
• Callouts
• Image assets
• Call extensions

Every asset matched the ad group intent. No generic images. No random sitelinks. This increased ad real estate and improved click quality.

Key Takeaway From This Spa Google Ads Case Study

This campaign worked because of:
• Clean structure
• High-intent local keywords
• Relevant ads
• Strong use of assets
• Willingness to pause what didn’t perform

Google Ads isn’t magic. It’s about execution and ongoing decisions.
Want me to audit or manage your Google Ads? Click the link in the description.
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