Inside The Big Fat Indian Wallet—How India Spends, Saves & Splurges With Economist Pranjal Sharma

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Inside The Big Fat Indian Wallet—How India Spends, Saves & Splurges With Economist Pranjal Sharma

India’s relationship with money has never been more fascinating. From credit card EMIs for iPhones to small-town influencers buying designer sneakers, the Indian wallet is evolving — fast, furious, and fabulously! 💸

In this episode of Inside the Big Fat Indian Wallet, we unpack the psychology, patterns, and paradoxes behind how Indians are spending today. Is this the rise of the confident consumer or a reflection of our collective FOMO economy? Why are Gen Zs choosing experiences over investments? And how are women quietly rewriting the rules of financial independence?

Joining host Sharmila Bhowmick, founder of Mocha Ink and veteran business journalist, is Pranjal Sharma — noted author, economic analyst, and policy thought-leader who brings deep insights into India’s shifting consumer economy. With his trademark clarity, Pranjal breaks down how digital ecosystems, global supply chains, and India’s youthful demography are redefining value, consumption, and aspiration. Together, they explore how the Indian consumer’s story has moved from scarcity to abundance, from savings to self-expression.

Expect sharp insights, witty banter, and real stories that show how money in India isn’t just about rupees and returns — it’s about identity, ambition, and belonging.

So open your wallet, not just your mind — because this is where finance meets culture, ambition meets emotion, and the middle class becomes mass-class.

🎧 Tune in, subscribe, and join the conversation on how India’s spending habits are shaping the nation’s future.

Chapters:
00:00-Sneak Peek
01:44-How Indian Consumers Changed After COVID
05:08-India’s Money Boom Explained
08:46-India’s Spending Shift: What Changed?
12:47-Fast Fashion In India
14:55-Is AI Destroying The Earth?
19:12-Is India Ready For Legal Crypto?
21:04-Inside Gen Z’s Shopping Habits In India
29:26-Brands Exploding Online in India!
31:57-Indians Are Uplifting Their Lives—Here's How!
37:11-Pranjal As Gen Z: Yay or Nay?
41:15-2025 vs 2035: How India Will Transform

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If you want to feature in our podcast, participate in our workshops or simply want to connect, write to [email protected]

ABOUT | Sharmila Bhowmick
A veteran journalist with over 25 years in the business news, Sharmila has worked at some of the top news organisations of India including Hindustan Times, Times of India, CNBC TV 18, Business Today and Republic. As a newsroom leader, she has always given significant coverage of women. As a media person turned entrepreneur she is both creator and storyteller.
She is the Founder-Editor of Mocha Content Lab which produces the MOCHA TALKS PODCAST, MOCHA SPACE WORKSHOPS & MOCHA INK MAG.

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