Pricing Your Artwork: A Primer for Emerging Artists

Join us for an informative panel discussion about how artists can determine and rationalize the prices of their artwork, even at the early stages of their professional career. Moderated by New York Academy of Art Senior Critic, Dexter Wimberly, this panel will explore some of the key factors artists should consider when thinking about pricing, as well as some of the psychological hurdles they may encounter during the process.

Hilary Burt is the Managing Director of SOCO Gallery, a contemporary art space based in Charlotte, North Carolina. Before moving to Charlotte, Hilary worked as an Account Director and Strategist in design and branding, both in London, England and New York City, and was a Visiting Associate Professor at the Pratt Institute of Art & Design (New York, NY). In 2013 Hilary became an Adjunct Professor of Art History and Arts Leadership & Administration at Queens University (Charlotte, NC) and in 2017 she founded “The Sphere Series”, an organization dedicated to bringing global leaders in the arts to Charlotte to engage in thoughtful and relevant discussions on how arts and creativity can spark dialogue and promote social change. Hilary has a BA from McGill University (Montreal, Canada) and a MPS from the Pratt Institute of Art & Design, (New York, NY).

Schwanda Rountree is an attorney and independent art consultant. Schwanda has worked with galleries domestically and internationally in placing contemporary art in museums and private collections. She currently serves as National Advisory Council Member of Creative Capital, Professional Arts Consultant for the Joan Mitchell Foundation, Collections Committee Member of the Ackland Art Museum, National Advisory Board Member at the Ackland Art Museum, and Accessions Committee Member of the Baltimore Museum of Art. She has also served as Advisory Panel Member of CulturalDC, an Executive Board Member of the Porter Colloquium on African American Art, and a member of ArtTable. She has been featured in Artsy’s “Inside My Collection” editorial profile and Artnet News.

Steven founded Steven Sergiovanni Art Advisory in 2015, focusing on living Contemporary artists in all mediums. With over 20 years’ experience in the gallery world Steven was the former Director of Mixed Greens, a gallery established in the late 1990s to support emerging artists so they could gain a wider audience. Mixed Greens had a reputation as an approachable and inventive gallery where artists were given their first New York solo exhibitions. It was also a gallery who pioneered promoting artists online and in experimental spaces.

He is the co-founder of The Remix, a project-based curatorial team established to exhibit the work of underrepresented artists. The Remix’ first podcast will be released in Summer 2018. Sergiovanni’s experience as director, gallerist and dealer hinges on a continued methodology of transparency.

Steven started his career at Jack Shainman Gallery, and has since worked for several galleries including Charles Cowles, Holly Solomon and Andrea Rosen. He was the former Vice President of the Board of Directors for Visual AIDS, a Contemporary arts organization committed to HIV prevention and AIDS awareness. He regularly speaks at institutions such as Yale, Brown, FIT, NYU and New York Academy of Art. He is currently a visiting professor at Pratt Institute, teaching Artist as Curator to MFA’s. Steven is a member of the Association of Professional Art Advisors (APAA). Steven holds a BA in Art History from Southwestern University in Georgetown, TX, and a MA in Arts Administration from New York University.