[God of Beauty] Jeju Origins, Global Impact | with Anushka Sen & Innisfree

[God of Beauty] Jeju Origins, Global Impact | with Anushka Sen & Innisfree

Join us for the latest installment of our #GodofBeauty series, where we sit down with the visionaries shaping the future of beauty.🌍

In this episode, actress and influencer Anushka Sen interviews Yoonjin Choi, CMO of Innisfree — one of the world's most beloved K-Beauty brands and a leader in clean beauty. From honoring their Jeju roots to their strategies to meet the needs of international consumers, their conversation dives deep into how Innisfree is shaping the next chapter of skincare worldwide.

Learn more about how Innisfree's philosophy and innovation helped them rise to the top in Korea and how they're expanding their clean beauty mission to markets like India and beyond. 🌿✨

Subscribe here for our next video with Anushka Sen!👉 @AsiaLabTV
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Credits:
Director: Lee Jung-sub
Creative Producer: Siddhi Konduskar
Assistant Camera: Jeeyeon Kim
Boom Operator: Jerome Jung
Gaffer (Chief Lighting Technician): Jun Park
Production Sound Mixer: Zoe Lesaca
#kbeauty #skincare #korea #Innisfree

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00:00 Episode intro
00:33 Lee Jung-sub, CEO of Asia Lab
01:50 Choi Yoon-jin, CMO of Innisfree
02:12 About K-Beauty
03:39 Introduction to Innisfree
13:07 Innisfree's Marketing Strategy

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Produced by Lee Jung-sub