Google Ads Optimization Tips for Small Budget PPC Campaigns | Best Tips in 2022

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If your campaigns are running on a shoestring budget, there are a few things you can do to get the most out of each advertising dollar. Check the video to find out what they are.

Quick Summary:

1- Pick your keywords carefully and avoid broad match types for keywords.

2- Don't launch a display campaign just yet. Turn off Display and Partner Networks for standard search campaigns.

3. Choose manual bidding (until you have some conversion data)

4. If you're running a YouTub campaign, include keywords with phrase match type.

5. Monitor "Search Terms" and add irrelevant terms to the negative list. -ve list building should a big part of your PPC management process for small budget campaigns.

6. Create separate ad groups for keywords with different themes and then craft supper-specific ads to target those keywords. This will help improve "Quality Score" and as a result, your avg CPC will go down.

There are six key tips I'll cover in this video and each one of these tips is going to be lazer focused on improving the performance of small-budget PPC campaigns within Google Ads. So, don't miss watching the video!

#smallbudgetppccampaign #googleadstutorial #googleadsoptimzationtips