Making Senior Photography Profitable Ft @Sue.Shutterbug

Today I’m chatting with Sue (@sue.shutterbug) to talk honestly about what it looks like to build a profitable and sustainable senior photography business.

We cover everything from the importance of community and client relationships to creating a standout senior experience that actually supports your income. Sue shares how shifting to in-person sales changed her business, how she thinks about the full client journey, and what profitability really means beyond just revenue numbers.

We also dive into mindset shifts that matter, including the 80/20 rule, intentional income dips, niche marketing, and how to communicate value without overextending yourself or burning out.

You’ll hear us reference Jen throughout this conversation as well - If you want to connect with her, you can find her on Instagram at @jenrenpro.

If you love senior photography but feel stuck between staying busy and building something sustainable, this conversation will give you clarity, encouragement, and practical perspective :)

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