FULL BRAND IDENTITY PROCESS How to Create a Brand Identity From Start to Finish Easy Beginner Guide

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Welcome to HanSelah! I’m Han – a South African freelance Graphic Designer & Creative Director in Web3 Tech. I share practical tips and advice for building a successful freelance graphic design business... From managing clients and finances to growing a global client base. If you’re looking to improve your design skills, learn the best software, and get insider tips on freelancing, you’re in the right place. Let’s grow your creative career together!

This is my full brand identity design process from start to finish that I follow when designing and creating a brand for brand design, logo design and graphic design freelance clients in my business. Follow these simple brand design process steps and learn how to create a brand identity from scratch today.

In this video, I create a visual brand identity for a brand called Spice Rack. This is not a real company – I created the brand simply to show how to create beautiful and simple branding for this branding and identity design video for design beginners and graphic design students.

For the this company brand identity design project, I do primary research and create a brand strategy for the company, I analyse and breakdown their target audience, target market – and do a competitor analysis, design a primary logo, design a secondary logo, design a submark logo and create a logo icon, create a landscape horizontal logo version that caters for responsive web design and different screen sizes, source and create harmonious brand colours using a simple tip (how to use the inkdrop tool on your moodboard and colour guide in Adobe illustrator), decide on a photography style moodboard, create a brand pattern, think of a brand icon and lastly, create beautiful packaging design for their product: herbs and spices.

I aim to help teach beginner graphic designers and students how to level up your graphic design and brand design skills to get more freelance design clients and make graphic design your full time job. Become a better graphic designer today!

This video is filled with lots of little pieces of graphic design advice. Learn to manipulate typography, type and fonts! This is a great tool to master as a graphic and brand designer. These are some simple tips and simple tools to improve your graphic design skills. These are basics, simple fundamentals for graphic design students and beginners to remember when they are creating client graphic design brand identity design work. This graphic design advice video is for both full-time graphic designers and beginners and students, remote graphic designers and graphic designers in a creative agency or marketing and advertising agency.