Modern CMA in 2025: Comparative Market Analysis

Hey, I’m Nick—welcome back to The Property Code! In this episode, I walk you through my modern Comparative Market Analysis process using Taylor’s home-buying journey as an example.
You’ll learn how I:
Pull and adjust recent comps by square footage, lot size & upgrades
Analyze active listings and pending contracts to capture current demand
Factor in days-on-market trends to gauge buyer negotiating power
Integrate climate resilience scores and ESG data for value adjustments
Run an income-approach model on short-term rental potential
Blend all methods into a final valuation and craft a winning offer
Personalize offers with emotional appeal to secure the deal
#CMA2025 #ComparativeMarketAnalysis #RealEstate2025 #AIRealEstate #ESG #PropertyCode

Timecodes
00:00 – Introduction & Taylor’s CMA Overview
00:37 – Step 1: Pulling & Adjusting Comps
01:16 – Step 2: Active & Pending Listings Analysis
01:51 – Step 3: Days-on-Market & Negotiation Leverage
02:28 – Step 4: Climate Resilience & ESG Adjustments
03:04 – Step 5: Income Approach & Rental Analysis
03:40 – Step 6: Blending Valuations & Offer Strategy
04:20 – Step 7: Personalizing Your Offer
05:09 – Counteroffer & Closing Outcome
05:46 – Recap: Holistic CMA Framework
06:20 – Subscribe

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