Nearly 50% of UAE Residents Book Trips After Online Ads
Автор: UAE UPDATES
Загружено: 2025-09-28
Просмотров: 4
Nearly half of UAE travellers (48%) say targeted online ads influence where they choose to spend their holidays, a new survey by Yango Ads finds — and the timing couldn’t be more relevant as the UAE heads into its busiest travel season.
Digital campaigns are shaping discovery and decisions: many travellers from emerging markets plan trips 2–3 months ahead, and 61.8% prefer holidays lasting 8–14 days, making targeted offers especially effective. The trend comes as tourism remains a pillar of the UAE economy — Dubai welcomed 9.88 million visitors in H1 2025, and the sector contributed a record Dh257.3 billion to national GDP in 2024 (13% of GDP), according to the WTTC.
Real people confirm the impact. Dubai resident Bhavya Rao says she booked a December trip to Georgia after seeing an ad that made the package look “affordable and convenient.” Spanish expat Maria Gonzalez says Instagram ads convinced her to spend New Year’s Eve in the Maldives — ads she otherwise wouldn’t have seen when planning.
Travel companies are responding too. Musafir.com says digital marketing is now central to turning browsing into bookings, using targeted ads to showcase seasonal deals and hidden gems. But traditional channels still matter: agents report that WhatsApp groups and email remain powerful conversion tools for loyal customers.
As the UAE pushes to cement its place among the world’s top tourism destinations, targeted advertising is no longer just marketing noise — it’s actively driving where people go.
▶️ Watch the full video for insights, examples, and what this means for travellers and travel brands. Don’t forget to like, share, and subscribe for more UAE travel updates
#UAETravel #DubaiTourism #TargetedAds #HolidayPlanning #TravelTrends #DigitalMarketing #UAEUpdates

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