Speaker Series: The Rise & Fall of the South Bend Toy Company

Join Author Aaron Helman as he uncovers how this iconic toy maker rose to international fame, broke sales records, won accolades—and ultimately faced the challenges of changing times and a high-tech toy market.

About the Channel:
The Studebaker National Museum is devoted to sharing the story of the automotive and industrial history of South Bend and the greater region through the display and interpretation of Studebaker vehicles along with related industrial artifacts. The Collection also includes seven objects designated as “National Treasures” including the carriage Abraham Lincoln rode to Ford’s Theatre the night of his assassination, and a carriage used by the Marquis de Lafayette during his farewell tour of United States in 1824. Our Vision is to spark the imagination and ignite interest and passion for design, innovation, and overall impact of the automobile and its related industries.

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Contact Us:
Phone: (574) 235-9714
Email: [email protected]
Website: https://www.studebakermuseum.org/
Address: 201 Chapin Street, South Bend, IN 46601