AI personalization strategies that work

The future of customer engagement goes far beyond simple chatbots. Today’s most successful brands are tapping into the combined power of AI, customer data, and personalized communications to build intelligent, highly tailored customer interactions that actually resonate.

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Key concepts:
📊 Understand your customers first – AI only works with great data
🤖 Smart use of AI – Automate, personalize, and assist (not replace)
🛠️ Twilio tools make it easy – Segment, Flex, ConversationRelay & more
🔒 Close the AI trust gap – Use personalization to build customer confidence

⏰ Chapters:
00:26 – Building customer connections that actually work
01:20 – The customer engagement flywheel: Data, Action, Love
01:39 – Step 1: Collect the right data (ethically)
02:22 – Step 2: Use AI to take smart actions
02:50 – Step 3: Reinforce customer loyalty
03:34 – The AI Trust Gap – Why customers don’t trust AI yet
04:16 – AI Success Story: GoodCall AI (Bob Summers interview)
05:35 – Twilio’s AI-Powered Toolkit (Segment, Flex, ConversationRelay)