How Seed Does Creative Testing on Meta Ads (and Why It Works)

How do the top brands actually run Meta Ads that scale?

What do their ad accounts look like? How do they test creative? And what’s really going on behind those $1M+ ad budgets?

Welcome to “Ad Spend”, our new series where I take you behind the scenes with some of the most successful brands in DTC.

In Episode 1, I’m sitting down with Seed Health to break down their entire creative testing strategy.

I can’t wait to hear what you think :) #metapartner

00:00:00 - 00:00:50 Welcome to Ad Spend
00:00:51 - 00:01:31 Seed’s Problem
00:01:32 - 00:02:36 Seed’s Old Creative Testing Method
00:02:37 - 00:05:00 How Seed Uses ASC to Tests Creatives
00:05:01 - 00:06:08 Creative Diversity
00:06:09 - 00:08:26 Seed’s Winning Ad Creatives
00:08:27 - 00:12:26 Incrementality testing on Meta Ads
00:12:27 - 00:14:57 Seed’s Team Structure & Advice to Advertisers