Liberatory Pricing: Decolonizing How We Think About Money | with Simone Seol & Dr. Joey Liu

What if your prices could serve liberation instead of capitalism?

In this soul-stirring conversation with Dr. Joey Liu, we unpack what liberatory pricing really means — beyond “charging your worth” or “making things accessible.” We explore how pricing, money, and exchange can become sacred acts of reciprocity that honor both our ancestors and our future.

Together, we talk about:

— Why “accessible pricing” doesn’t always mean lowering your prices
— The hidden martyrdom in activism, nonprofits, and spiritual entrepreneurship
— How capitalism trains us to see generosity as depletion — and how to unlearn it
— Why liberation requires capital, and how to hold money as a sacred responsibility
— What it means to let your business fund collective healing and systemic repair

This is a conversation for anyone who’s ever felt torn between wanting to do good and needing to get paid — and who’s ready to imagine a third way.

➡️ Access the FREE course: Building Post-Capitalist Wealth
(for Black, Brown, Indigenous, Arab, Asian, and Pacifica folks)
https://play.simonegraceseol.com/pcw

🔥 Learn More about Ancestral Wealth:
https://play.simonegraceseol.com/ance...

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#AncestralWealth #LiberatoryPricing #Decolonization #WealthReclamation #SimoneSeol #DrJoeyLiu #PostCapitalism #moneyhealing

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📖 Chapters:

00:00 Introduction
02:14 The “two-track” problem: doing good vs. making money
06:03 The Martyr Complex in activism and nonprofit work
10:47 Why decolonization requires new money models
14:55 How capitalism erased communal support for healers and teachers
18:42 Seeing the cracks: there IS enough money, just misused
23:18 Revolutions require capital — the power of becoming the windfall
28:33 Stewarding “hard power”: what money really is
32:50 Unlearning scarcity and reclaiming ancestral abundance
38:27 A personal story of liberatory hiring and redistribution
44:12 Getting right with your gifts and your community
50:55 Imagining collective futures beyond scarcity
55:30 Land Back, food sovereignty, and funding liberation
1:03:40 What if you became the windfall?
1:07:50 Dreaming bigger: visionary projects in Taiwan, Hawai‘i, and Korea
1:15:20 Money as prayer: funding the world our ancestors dreamed of
1:19:05 Final invitation — Building Post-Capitalist Wealth