Why Production Design? Building Worlds That Tell the Story

Ever watched Euphoria or Insecure and thought, “Who built this world?” This is the part of filmmaking nobody explains in film school.

Learn how working production designers think, design, and build worlds — then apply it to your own projects. Watch the full Creative Labs mentorship replay → https://www.immediaproductions.com/st...

IM Media turns this Creative Labs conversation into a mentorship lesson you can actually use. Kay’s journey is the spark, and we’ve shaped her insights into practical steps so you can start designing spaces that tell the story before anyone speaks.​​

In this clip, we go inside the why behind production design — why someone chooses this as a life’s work, how it becomes its own layer of storytelling, and what it feels like to build the “sandbox” around the actors.​​

💡 In this clip, you’ll learn:

Why production design is such a powerful, emotional way to tell stories

How reading a script visually turns words into spaces, props, and color

How to see production design as a layer of story on top of the dialogue

The honest highs and lows of living in this department full‑time​

This moment comes from a longer Creative Labs mentorship session on the art of building worlds for film and TV — created for emerging production designers, art department creatives, and anyone who wants to turn story into space with intention.​​

Ready to turn inspiration into a plan?
Full Mentorship Replay — The Art of Building Worlds → https://www.immediaproductions.com/st...

Drop a comment with the show that made you fall in love with production design — and the kind of world you want to build next