How to Start Using AI in Email Marketing (The Right Way)

In this webinar, Stefan Chiriacescu (CEO at Ecommerce Today) shares how to set up the essential flows, clean your data, and use AI the right way. Learn how to apply AI to your email campaigns, segmentation, and analysis — with real-world examples. Perfect for brands ready to grow with AI-powered email marketing.


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0:00 Intro & Speaker Introduction
2:30 Why Email Marketing Still Matters in 2025
6:40 ROI Comparison: Paid Ads vs Email
11:10 Core Email Flows Every Brand Needs
20:45 List Hygiene & Deliverability Musts
27:00 The Ultimate Ecommerce Email Checklist
33:40 Fundamental Automation: Welcome to Thank You Flows
44:00 Data-Driven Segmentation & Clean Data
50:20 How to Actually Use AI in Email Marketing
57:00 Final Takeaways + Q&A


*Free features do not cover all costs. Additional charges may apply based on SMS volume or your contact list size. Visit our website for full details.

Disclaimer: This video is for informational purposes only and should not be considered as professional advice. The content provided in this YouTube video might change over time and we’re not responsible for any errors or inaccuracies if this happens. For the most up-to-date information, please check public sources and our website.