How Beekman 1802 Used GOAT Wisdom to Build a Beloved Brand

What do you get when two city guys buy a goat farm during the Great Recession? A global skincare brand built on goat milk—and timeless wisdom.

In this inspiring episode, Deborah talks with Josh Kilmer-Purcell and Dr. Brent Ridge, the founders of Beekman 1802, about how they went from weekend farmers to building a multi-million-dollar business using lessons learned from goats, neighbors, and small-town living.

🧼 From making goat cheese and soap
📚 To releasing their new book G.O.A.T. Wisdom: How to Build a Truly Great Business with Harvard Business Review
💡 They share actionable insights for homesteaders, small business owners, and anyone dreaming of turning their passion into a meaningful business.

You’ll hear about:
▪ How goats (and a neighbor’s kindness) saved their farm
▪ Why they started with goat milk soap and what they learned along the way
▪ The importance of not doing everything yourself, and focusing on what you bring to the table
▪ The power of treating customers as “neighbors”
▪ Lessons in marketing, scaling, and community-building
▪ And how to convert everyday wisdom into entrepreneurial success

Resources Mentioned:

G.O.A.T. Wisdom: How to Build a Truly Great Business
Buy on Amazon: https://amzn.to/4jY2w60 (affiliate link)
Buy on Bookshop: https://bookshop.org/a/14145/97816478... (affiliate link)

The Bucolic Plague: How Two Manhattanites Became Gentlemen Farmers
Buy on Amazon: https://amzn.to/40aOPJC (affiliate link)
Buy on Bookshop: https://bookshop.org/a/14145/97800619... (affiliate link)

🌐Connect with the Beekman Boys

Beekman 1802 Website: https://beekman1802.com
Josh & Brent on Instagram:   / joshandbrent  
Beekman 1802 Boys on Facebook:   / beekman1802boys  

You can also listen to this podcast on ...
Apple Podcasts: https://podcasts.apple.com/us/podcast...
Spotify: https://open.spotify.com/show/7ByBVul...
Stitcher: https://www.stitcher.com/podcast/for-...
iHeartRadio: https://www.iheart.com/podcast/269-fo...

You can find Thrifty Homesteader on ...
Facebook:   / thriftyhomesteader  
Instagram:   / thriftyhomesteader  
Pinterest:   / thriftyhomesteader  
-------
My Website: https://thriftyhomesteader.com/
-------
Visit my Shopify store to buy my books: https://thriftyhomesteader.myshopify....
-------
Sign up for my weekly homesteading newsletter that goes to your inbox every Thursday: https://thrifty-homesteader.ck.page/h...
-------
SUBSCRIBE NOW: https://www.youtube.com/c/DeborahNiem...