Mindset Shifts for Selling on Amazon vs. Meta | Nivetha Muralidharan | SellerMate Podcast Series

Welcome to the SellerMate's Podcast, a new series where we bring you real conversations with Amazon ad experts, brand owners, and agencies to help you scale your Amazon business with ads, automation, tools, and strategies.

In this episode, our host, Akash Singh, Co-Founder & CEO, SellerMate.AI, is joined by Nivetha Muralidharan, Amazon Ads expert, influencer, and author of Amazon PPC Sales Machine.

Watch the full episode here:    • Amazon PPC Strategies for DTC Brands With ...  

0:00 – Introduction: Meet Nivetha Muralidharan
1:32 – Getting Started With Amazon Ads
3:12 – The Mindset Shift D2C Brands Need on Amazon vs Meta/Google
6:14 – Small vs Large Brands
7:08 – Key Idea From Amazon PPC Sales Machine
9:12 – Using Amazon PPC Automation & Dayparting
11:42 – Events, Community & Helping Sellers Scale With Tools
14:08 – Advanced Tactics: Testing PPC Strategies, PDP Optimization
17:34 – Continuous Testing Is The Key


We dive into the most important Amazon PPC strategies DTC brands should know, from campaign structure to automation, scaling beyond $5K/month, and making Amazon Ads a predictable growth channel.

What You’ll Learn in This Episode:

✔ The mindset shift D2C founders need when starting Amazon PPC (vs Meta/Google)
✔ Go-to campaign structures for beginner Amazon brands
✔ One actionable idea from Amazon PPC Sales Machine sellers can apply today
✔ How to use automation (like SellerMate.AI) without losing control
✔ Advanced tactics that help brands break past scaling walls


👉 Start scaling smarter with SellerMate.AI: https://app.sellermate.ai/signin


Check out our free Amazon PPC Tools:
Amazon Search Term Analyzer👉https://www.sellermate.ai/amazon-sear...
Amazon SQP Analyzer 👉 https://www.sellermate.ai/sqp-analyzer


Try out SellerMate for free 👉 https://app.sellermate.ai/signin
Book A Demo With Us 👉 https://calendly.com/avinash-sellerma...


SellerMate.AI is an Amazon PPC management software built to help brands and agencies scale ad performance with speed and precision. As an Amazon Verified Ad Partner, SellerMate.AI is trusted by agencies and sellers, including Arvanza Consulting, Mokobara, and Zouk. The platform, designed by AI experts with over a decade of experience, equips advertisers with advanced tools such as PPC automation, smart dayparting, live ad management, and in-depth ad and retail reporting.