The Billion $ Fall of JAGUAR
Автор: Nation Inside
Загружено: 2025-11-30
Просмотров: 82
For nearly a century, Jaguar stood for something unmistakable: British‑luxury craftsmanship, sleek design, roaring engines, and a legacy of performance. The leaping‑cat emblem had become a symbol of refined power. But by 2024, Jaguar’s leadership decided the world had changed — and so should the brand. Under a program internally known as “Project Roar,” the company prepared to pivot toward an all‑electric future. Internal combustion engine (ICE) models were being phased out, and the next generation of battery-powered Jaguars was scheduled to arrive in the coming years.
To announce this new direction, Jaguar introduced a dramatic rebrand. On November 19, 2024, they released a 30‑second spot under the slogan “Copy Nothing.” But rather than showcase new cars or even the brand’s existing models, the advertisement featured abstract visuals: androgynous models dressing in avant-garde fashion, standing and posing in pastel‑colored, surreal sets — neon lights, geometric shapes, no automotive details. There was no roar of an engine, no silhouette of a car, no hint of a hood ornament. Just models, lights, and slogans: “Delete Ordinary,” “Live Vivid,” “Break Moulds.”
#business #riseandfall #jaguar
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