Conventional Mass Media Marketing | Introduction | Corporate Sales Fundamentals | tromenz learning

Hello and welcome in this video we're going to discuss conventional mass media marketing in the twentieth century. As the number of manufacturers or industries for specific products grew consumers had the option to buy for multiple manufacturers unlike a seller's marketplace. where sellers have the advantage over customers mass media marketing features multiple manufacturers. thus shifting the balance of power in favor of consumers manufacturers created differentiated perceptions for their products by developing brands or names for their specific products or services with a specific message or positioning.
They also began advertising their products or brands for a wider reach primary channels used for mass media marketing are print advertising like newspapers, magazines insert or run of paper mass mailers. such as flyers postcards television including network cable or syndication radio including national local satellite or podcast and advertising such as billboards bus shelters and stadiums the viable channels for conventional.
Mass media marketing may be restricted in some instances. let's say some channels may be costhitive or simply unavailable in some marketings. however a company can reach a wide segment of consumers using one or more channels effectively for example a business may choose to use only newspaper advertising and mass mailers to advertise the launch of a new business. it is also important to note that identifying the revenue generating from mass media marketing spent can help assess the success or failure of specific mass media marketing campaigns.
The objective of conventional mass media marketing is for organizations to create strong brands and differentiated brand perceptions so that consumers will desire and purchase their products rather than those available from competitors. thus, mass media marketing usually uses cumulative repetition over time to influence consumer attitudes and purchase actions mass media marketing also involve.
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