26 Key Ad Metrics to Optimize Facebook & Google Ads

Want to increase your ROAS 10x and finally understand how to optimize your ads like a pro?

In this video, I’ll break down 26 most important ad metrics you need to track, analyze, and optimize for both Facebook (Meta) and Google Ads.

You’ll learn 👇
📊 What each metric means
🧮 How to calculate it (formula included)
⚙️ How to optimize it for better results

These 26 metrics cover everything from:

CTR, CPC, CPM, CPA, ROAS

Conversion rate, Add to Cart rate, Purchase rate

Bounce rate, Frequency, AOV & more

Whether you’re a D2C founder, marketer, or performance ad expert, this video will help you find what’s wrong in your campaigns and fix it for maximum results 🚀

📈 Watch till the end — because small optimizations = big ROAS gains 💰

Google Sheet Link -
https://docs.google.com/spreadsheets/...

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