Searching, Streaming, Scrolling & Shopping: How AI informs consumer purchasing behaviors

Searching, Streaming, Scrolling & Shopping: How AI informs consumer purchasing behaviors

Recorded at the Plug and Play Tech Center during the Ai Summit by TechEquity Ai - Silicon Valley on November 7-8th, 2025, This presentation dove deep into Streaming, Scrolling, Searching & Shopping: How Google AI is transforming the consumer journey from AI-powered Search & Shopping to next-gen YouTube innovations.

About the speaker:

Jo Broussard is the Director of Spark (Sales) at Google, where she leads Google’s early career talent program focused on recruiting, developing, and empowering the next generation of sales and marketing leaders. Under her leadership, the Spark team partners with thousands of Google Ads customers across industries, driving marketing efficiency and revenue growth that contribute to billions in annual managed revenue.
Prior to her current role, Jo led YouTube and Video Product Go-to-Market Strategy and managed high-performing teams across Google’s Mid-Market and Large Customer Sales organizations. With a background in design and business strategy, she brings a unique blend of creativity, analytical rigor, and leadership to developing talent and transforming digital marketing performance.

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