BERNINA University - 2025 Salt Lake City, Utah

We begin with a reflection on the roots of sewing in Salt Lake City, stretching back to the arrival of Mormon pioneers in 1847. For these early settlers, sewing was not a pastime but a necessity—a way to preserve life, create comfort, and build community. Their quilts, made from scraps of old clothing, flour sacks, and church shirts, stitched stories of faith, hardship, and hope. Today, that legacy lives on—not only in museum collections but in the humanitarian efforts of modern Relief Society members and in the passionate quilting community that continues to grow.


Against this rich historical backdrop, the 2025 BERNINA University welcomed dealers, vendors, educators, and international guests from BERNINA’s headquarters in Steckborn, Switzerland. It was a time for learning, connection, innovation—and yes, celebration. With so many creative minds gathered in one place, the energy was palpable, and we were there to capture it all.


From an opening ceremony that left the crowd buzzing to new product announcements, fashion shows, and the kind of spontaneous conversations that can only happen in person, BU 2025 delivered. Hear from first-time attendees and long-time BU veterans, from award-winning dealers to BERNINA executives, designers, and makers who help power this beloved brand around the globe.


(3:15) Meet the team from Ann Arbor Sewing and hear what brought them to BU 2025.


(3:45) We check in with Dawn from The Tilted Quilt, and Dawn from Hudson, IL, who share their first impressions and goals for the week.


(4:50) Christy Burcham kicks off the opening ceremonies and welcomes the charismatic Nick Verreos to the stage to MC a special fashion show 


(6:08) Christy, joined by Julian Collins, introduces new BERNINA products, giving attendees a first look at what’s next in stitching innovation.


(7:33) Yaya Han joins via video to introduce a brand-new machine—cosplay fans, take note!


(8:05) Paul Ashworth joins Christy on stage to unveil even more exciting technology.


(9:00) HP Ueltschi, ,Owner and Chairman of BERNINA, and Jeanne Delpit, National Events Manager, offer a peek behind the scenes and reflect on BERNINA’s enduring legacy.


(12:42) Michaelynn Rose, VP of Marketing at BERNINA of America, shares her joyful take on BU 2025 and unveils a major Paris Sweepstakes in collaboration with Project Runway.


(15:12) We meet Jessica Rose, BERNINA Ambassador and one of the stars of the promotional video for the Paris campaign.


(16:31) Get to know key members of the BERNINA and bernette teams:

• Vince Nutt
• Carolyn Kinder (bernette Product Manager)
• Rebecca Hood (VP of Sales BERNINA of America)
• Danielle Trier (VP of Marketing, BERNINA International)
• Sarah Caldwell (BERNINA International Training & Education Manager)

(25:43) We catch up with past Sew & So guests including:

• Amanda Murphy
• Toni Smith (Quiltoni)
• Pam Mahshie
• Gail Yellen
• Julian Collins
• Joe Vecchiarelli & Tania Norris
• Nick Verreos & David Paul

(44:55) Marilyn Gatinella from Close to Home joins us to reflect on her journey since last BU.


(46:35) Hear from Shelancia Daniel of Creativity Shell and Kaye England, who talks about her emotionally resonant project: Odette’s Journey.


(49:45) Back at the Merchant Market, we connect with:

• David from Benartex
• Madison from Brewer
• Mitch from Metzler
• Jordan from OESD

(53:43) Meet Maggy Urso, Social Media Manager for BERNINA of America, and Sylvain Bergeron, BERNINA Educator celebrating his 29th BU.


(55:10) Kai Hildebrand, CEO of BERNINA International, shares his excitement for what lies ahead in the coming year.


(55:58) Paul Ashworth closes out the week with heartfelt remarks about growth, gratitude, and what makes BU truly special.


And so, the journey does indeed continue—as we look ahead with excitement to BU 2026 and all the inspiration it will bring.


This special behind-the-scenes episode of Sew & So offers more than just a glimpse into an event—it’s a window into the heart of the BERNINA experience. From the Ueltschi family to the passionate quilters and sewists who bring BERNINA and bernette machines to life, this is a celebration of innovation, creativity, and community.


Each year at BERNINA University, that spirit shines brightest. And as the sun sets over the Salt Lake City skyline, those who gathered here return to their corners of the world—carrying with them new tools, fresh ideas, and renewed friendships that will continue to inspire until we meet again. 


 


Our sincere thanks to all who gave us their time and shared their stories and to BERNINA for making this Episode possible. 


 


If you know someone you think has an outstanding story – a story that should be shared on this podcast, please drop me a note to meg@sew&sewpodcast.com (mailto:meg@sew&sewpodcast.com)   or complete the form on our website.


 


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