The 3 Biggest Changes Coming to Paid Media in 2024 \\ Marketing Roundtable Podcast

The digital marketing landscape is always evolving, but perhaps no discipline resides on the precipice of industry-shifting change more than paid media. On this episode of the Marketing Roundtable Podcast, hosts Rachel Rhodes and Tatiana Knies-Smith sit down with paid media manager extraordinaire Geoff Graham to review the latest updates in the world of paid media, and how online advertising as we know it is about to transform forever.

0:00-1:59 Meet Geoff
2:00-3:00 Popular Paid Media Platforms
3:00-4:38 Best Practices
4:39-17:34 Transparency and Automation with Google
17:35-18:18 Sponsor break
18:19-20:16 AI in Paid Campaigns
20:17- 30:08 Cookieless Advertising
30:09-36:08 Changes and New Developments in Paid
36:06-36:39 Wrap Up

#paidmedia #marketingpodcast

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