2019 Executive Summit Highlights | Merkle

Integrating to Transform: The CMO's Roadmap
Visit the Summit webpage here: http://bit.ly/2FZbKys

Learn to take people-based marketing from theory to practice at Merkle’s Executive Summit, where you’ll hear from innovators leading Fortune 1000 brands. Network with senior executives and come away with actionable ideas for solving challenges and seizing incredible opportunity.

Agenda:
Welcome Remarks
Craig Dempster, President, Merkle Americas

2019 Marketing Imperatives Overview
Matt Naeger, Chief Strategy Officer, Merkle

Starting with the Customer: A Conversation with Groupon
Simon Goodall, VP, Marketing, Groupon

The Art of Relevance to Win in Today’s Digital Reality
Antonio Sciuto, SVP, Industry Go To Market, Salesforce & Matthew Seeley, EVP Technology Services, Merkle

Orchestrating Canon’s Digital Transformation
Rita Dubey, Sr. Director, CX Planning & Strategy, Customer Experience Marketing, Canon & Michael Lebron, Sr. Director, IT Innovation Center, Canon

Marketing Imperative 1: Integrate Your Customer Strategy
Matt Naeger, Chief Strategy Officer, Merkle

Marketing Imperative Keynote: A Bank Built for Customers – The Citizens Access Approach
Presented by: Kristin Mollerus, Head of Marketing & Customer Experience, Citizens Access

Integrate Your Customer Strategy Breakouts
• Breakout 1: Integrating Customer Strategy in a Regulated Industry Presented by: Lia Thornton, Multichannel Marketing Head, Mitsubishi Tanabe Pharm America & Kent Groves, SVP, Health Strategy Lead, Merkle
• Breakout 2: Integrating Loyalty and Promotions in your Customer Strategy Presented by: Suzanne McDonnell, Sr. Marketing Manager, Sony, VP, Group Account Director/Creative Strategist, Merkle & Christine Knight, Sr. Account Director, HelloWorld, A Merkle Company
• Breakout 3: Driving Towards People-Based Marketing: Tips & Tricks Presented by: Julie Sukosd, Director, Digital Performance Marketing & CRM, Under Armour

Adobe on Adobe
Presented by: John Copeland, Vice President of Marketing Science and Customer Insights

Work Smarter with Machine Learning
Presented by: Katie Sollenberger, Vertical Lead, Business Product Marketing Team, Facebook

Marketing Imperative 2: Integrate Your Technology Stack
Matthew Mobley, Chief Technology Officer, Merkle

Marketing Imperative Keynote: Data as a Strategic Growth Driver
Kurt Kendall, Chief Insights & Analytics Officer, GSK

Integrate Your Technology Stack Breakouts
• Breakout 1: Evolving for Growth: An Enterprise Data Integration Journey
Bill Gale, VP, Information Strategy & Infrastructure, AARP

• Breakout 2: How L’Oréal Leveraged Technology to Drive People-Based Marketing
CJ Browne, Director, CRM & Data, L’Oréal LUXE

• Breakout 3: The Perfect Taco: Building a CDP for Customer 360
Jon Kosoff, VP, eCommerce & Performance Mareketing, Yum.com & Craig Howard, VP, Chief Solution Architect, Merkle

The Path to 1:1 Excellence
Presented by: Matt Nolan, Head of Marketing, Decision Sciences Division, Pega

Marketing Imperative 3: Integrate Your Execution
Presented by: Margie Chiu, SVP, Business Strategy, Merkle

Marketing Imperative Keynote: Using Software to Drive Hardware Loyalty
Presented by: Dore Murphy, Director, Marketing, Content & Services Division, Samsung Electronics America, Inc.

Integrate Your Execution Breakouts
• Breakout 1: Panel: Integrate Your Execution
Moderated by: Margie Chiu, SVP, Business Strategy Merkle
• Breakout 2: Hop on the Execution Highway
Sallie Atsalis, Manager, Marketing Operations, CRM, GM OnStar
• Breakout 3: The Product is the Experience: Executing on an End-to-End Customer Journey Through an Integrated Partner Ecosystem
Rahim Rajpur, Head of Direct to Consumer, John Hancock

The Hybrid Services Model: Why Future-forward Marketers are Taking a New Approach
Joe Melanson, CEO, Filter, A Merkle Company

Closing Remarks
David Williams, Chairman & CEO, Merkle


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