Admissions Events and Customer Experience with Heather Burchfield of Truth Tree

Join Aubrey as she dives into the hottest topics in Independent School Admissions and Enrollment with Heather Burchfield of Truth Tree, as they tackle the urgent need for change in how private schools connect with modern families.

The discussion centers on the crucial concept of "Concierge Admissions," a flexible, customizable approach that must replace the outdated, one-size-fits-all model of open houses and tours.

Key takeaways and actionable strategies for your school:

✅ Rethink Your Marketing: Learn why traditional flyers and text-heavy graphics are "boring." Discover how to leverage social media marketing and amplify student voices (like the successful TikTok-inspired speed tour example) to drive record attendance at your events.

✅ Stop Creating Barriers: The days of the "cattle call" Saturday open house with no children allowed must end. Your events must become authentic and family-friendly to align with the values of *Millennial and Gen Z parents.

✅ The Power of Digital Scheduling: Stop relying on email tags to schedule private tours. Schools must implement digital appointment scheduling to capture "hot leads" immediately and prevent busy parents from dropping off your "to-do list."

✅ Advocate for Change: The conversation concludes with a strong message for school leaders to get comfortable with change and to properly value and resource their Marketing and Admissions professionals to meet today's complex demands.

Connect with Heather Burchfield at Truth Tree
www.truthtree.com

#IndependentSchool #SchoolAdmissions #Marketing #EnrollmentManagement #ConciergeAdmissions #GenZParents #MillennialParents #PrivateSchool

Easy School Marketing is passionate about helping small independent schools go from marketing and development overwhelm to actionable clarity. We build sustainable marketing and development programs that fit your community and resources.

Aubrey is passionate about supporting small + independent schools to increase enrollment, retention, and revenue by designing + executing marketing and development strategies that work for them. As the daughter of lifelong educators and mom of two independent school students, she combines her passion for schools with her 20+ years of marketing and development to help schools identify and implement high ROI initiatives. Aubrey co-hosts the Mindful School Marketing podcast, leads the free Small School Leaders professional development program, and speaks nationwide.

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