How To Build a 35K-Members Community and Boost Revenue | Community ROI with Tony Kershaw

“Community ROI begins when people feel seen, not sold to.”


In this episode, we discussed how emotional connection, storytelling, and cross-team collaboration turn communities from “nice-to-have” into business growth engines, in particular:
👉 How emotional storytelling can reduce churn and boost product adoption.
👉 Why community should be a culture, not a function, within every company.
👉 Three core questions to redefine your community’s ROI today.


Join Yurii Lazaruk, the Community Consultant, and Tony Kershaw, a community strategist with over a decade of experience spanning tech, education, nonprofit, and CPG, who led community transformations for brands like Stride, Levels.fyi, Catch Co., and General Assembly, proving that great communities don’t just connect people, they drive results, in connecting community goals with business goals to drive business growth!


Connect with Tony and Yurii on Linkedin:
  / tonykershaw1  
  / yurii-lazaruk-community-consultant  


Timestamps:
00:00 Meet Tony Kershaw: Community Strategist
01:13 Defining Community for Business
05:58 Community Goals and Business Alignment
09:48 Inspiring Community Success Stories
20:06 Building a Welcoming Community Culture
24:13 Internal Community Collaboration
33:24 The Role of AI in Community Building


#communityROI #communitybuilding #businessgrowth