How to Get Attention & Write Good Hooks | Free 63-Hour Copywriting Course for Beginners (Lesson 3)

Want to write headlines, hooks, and intros that instantly grab attention and make people stop scrolling? This lesson teaches the exact strategies top copywriters use to command attention and open ads, emails, and landing pages with power.

👉 Join the full Marketing Major here → https://freeuniversalcollege.com/

📕 Books Mentioned:

$100M Offers → https://amzn.to/3LoOYol

*These are affiliate links that help support the channel at no extra cost to you.*

📺 References & Extra Resources:

The 100 Greatest Headlines Ever Written → https://michelfortin.com/wp-content/u...

📂 Download The Free Resources: https://mailchi.mp/c7bc34f5362b/traff...

⏰ TIMESTAMPS

0:00 – Introduction: Writing Hooks & Intros
2:50 – Attention and “Prejudice”
5:01 – Headline Strategies
15:16 – Hormozi’s MAGIC Headline Formula
22:07 – Copywriting for Thumbnails
39:52 – The 100 Best Headlines Ever
43:16 – Opening Lines: Literature, Movies, News
50:51 – Examples
51:39 – Example 1: GetResponse
55:00 – Example 2: ClickFunnels
57:46 – Example 3: ActiveCampaign
59:42 – Example 4: HubSpot
1:02:49 – Example 5: Slack
1:03:20 – Live Headline Practice Writing
1:30:58 – Copywriting Homework and Outro

💡 ABOUT THIS VIDEO
This 21-lesson series is the best free copywriting training on YouTube, combining textbook theory with live writing practice.

Each week, we’ll study history’s greatest ads, practice live writing, and build your portfolio from scratch.

This episode focuses on the most important part of any piece of copy: the beginning. Attention is hard to get, and since it is the top of your funnel, it can be the difference between failure or success for your marketing… so let’s get good at it!

Perfect for:

Freelancers who want to earn $10K/month
Entrepreneurs who want better landing pages, emails, and ads
Beginners who want free copywriting training with real-world results

You’ll learn:

How to hijack people’s inner thoughts to grab their attention
The headline strategies and templates that never fail to get attention
The MAGIC Headline Formula that creates irresistible offers
The best opening lines, headlines, and hooks in history (and what you can steal from them)

🎥 WATCH NEXT
📘 Week 4: How to Tell a Story (Sales Copywriting Explained) → [link coming soon]

🔗 CONNECT
🌍 Website → https://freeuniversalcollege.com/
💌 Newsletter → https://mailchi.mp/c7bc34f5362b/traff...
📸 Instagram →   / traffictrunk