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Feb 2024 Irrational Storytelling: Fireside Chat with Rory Sutherland
Автор: Concept Bureau, Inc.
Загружено: 2024-03-04
Просмотров: 953
Описание:
Rory is a legend and you probably already know him from his best-selling book Alchemy. Much of his work centers the idea of questioning what seems “rational”, and the fact that so much of rational storytelling fails because it doesn’t consider the “irrational” parts of our human tendencies.
He visited us at Exposure Therapy, our new community for strategic minds, for an intimate discussion on a big question: When creating a brand, what's more fundamental - the product, or the context around the product?
Enjoy this excerpt from our talk.
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