How Mars Uses AI and Platforms to Scale Value Across Brands | Technovation 997

At Mars, digital services must feel shared and personal at the same time. In this episode, Peter High speaks with Marina Bellini, President of Global Services and Digital Technologies at Mars. With over 150,000 associates across 70+ markets, Mars spans industries from pet care and veterinary services to food and confectionery. Marina oversees shared services, enterprise technology, and Mars' digital transformation.
She discusses her first six months in the role, how Mars blends scale with customization across business units, and the company’s accelerating use of product operating models, data platforms, and GenAI. Marina also shares how Mars' family-owned, fifth-generation culture drives long-term thinking and responsible innovation.

00:00 Introduction
01:03 Overview of Mars' Diverse Business
02:14 Marina's Role and Responsibilities
03:51 Global Services and Digital Technologies
12:09 The Importance of Data and AI
15:49 Family Business Dynamics at Mars
17:46 Marina's Global Experience
20:21 Future Trends and Exciting Innovations
22:54 Recommended Reads and Final Thoughts

🎧 An audio-only version of this interview is available as episode 997 of Metis Strategy’s podcast, #Technovation with Peter High.

🌍 Learn more: https://www.metisstrategy.com/technov...

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