Boost Brand Awareness: Meta & Google Campaigns

Struggling to get your brand noticed online? In this podcast, we dive into how to effectively use awareness campaigns on Meta & Google to boost brand visibility and grow your business.

👉 What You'll Learn:
✔️ How to lay the groundwork with awareness campaigns.
✔️ Choosing the right platform: Meta vs. Google.
✔️ Ideal campaign lengths for Meta and Google.
✔️ Creative strategies for making your brand memorable.
✔️ The link between brand recognition and customer loyalty.
✔️ Essential metrics to track for campaign success.

Ready to elevate your brand? Learn how to make a lasting impression and drive business growth.

0:00 Intro
0:46 What are Awareness Campaigns
1:09 Meta vs Google
2:13 Campaign Duration
2:58 Visual Mnemonics
3:42 Von Riesdorff Effect
4:01 Sonic Branding
4:20 Brand Characters
4:29 Consistent Colors
5:07 Brand Loyalty
5:50 Meta Metrics
5:57 Google Metrics
6:30 Real World Examples
7:00 Got Milk Campaign
7:18 Old Spice Example
7:37 Intel Jingle
8:15 Tiffany & Co
8:21 McDonald's Arches
8:57 Target Audience
9:36 Consistency
10:19 Key Advice
10:54 Key Takeaways
12:48 Boosting Awareness

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