Speed Over Perfection: Lessons from Outbound Campaigns

In this episode of Backstage with Builders, I speak with Evamarija Batkoska — a Project Manager and GTM Engineer who builds outbound systems for B2B SaaS and tech companies. We dig into why understanding your ICP matters before automation, how GTM engineers bridge gaps between teams, and why speed often beats perfection in modern demand generation.

Guest Info
Evamarija Batkoska is a Project Manager and GTM Engineer with experience designing and optimising outbound systems for 50+ clients across SaaS, eCommerce, Legal, HRTech, and FinTech. She specialises in Clay workflows, Apollo, LinkedIn automation, and personalised copy that drives measurable pipeline. Evamarija blends structure with creativity to solve complex go-to-market problems and help companies scale with modern, repeatable systems.

► Website - https://www.theplaybook.agency/

► LinkedIn -   / evamarija-batkoska  

👨‍⚖️ My Info
I’m Akhil Mishra, a Tech Lawyer for SaaS, IT, and Fintech founders.

Tech companies don’t fail because of code - they fail because of co-founder disputes, IP fights, legal landmines, and regulatory mess.

That’s what I help you avoid.

📱 My Socials

► Linkedin -   / itsakhilmishra  

► X - https://x.com/ItsAkhilMishra

► Substack - https://substack.com/@itsakhilmishra

► Youtube -    / @itsakhilmishra  

► Instagram -   / its.akhil.mishra  

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⏱ Timestamps

00:00 Introduction
00:50 What pulled her into the world of outbound and GTM.
02:00 What is GTM Engineer.
03:25 Outbound can sometimes get a bad reputation.
05:05 Biggest difference in approach between different tech industries
07:00 The first thing founders should get right before thinking about automation
09:28 Data privacy and compliance concerns with outbound.
10:50 Client pushing for aggressive tactics
12:10 Most common legal blind spots when it comes to outbound system
13:33 One piece of advice to early-stage founders about staying compliant while running outbound
14:45 A moment where a campaign completely flopped
16:25 A founder with zero outbound strategy - what they should do
18:20 1 lesson that stands out the most having worked with so many founders.
19:45 1 decision made in career that changed the way she approaches work
20:55 Ending

#OutboundMarketing #GTM #B2BMarketing #SaaS #BackstageWithBuilders #ThePlaybookAgency