Matt Lancor Podcast - Season 1 - Episode 4 - Pete Nelson

EPISODE TITLE: Heat, Grit, and SISU: Pete Nelson’s Wild Ride from Ultramarathons to Sauna Mastery

On this episode of The Matt Lancor Podcast, I sit down with Pete Nelson II — founder of SISU Lifestyle, ultrarunner, sauna savant, and the man who literally ran a 50K in Antarctica (yes, with penguins 🐧).

We talk about how Pete went from a high school basketball standout to building a premium sauna and contrast therapy brand in Northeast Ohio. Pete opens up about the lessons he’s learned from CrossFit, ultrarunning, building a business while raising a young family, and why he believes heat and cold are the ultimate performance enhancers.

He’s also the creator of the Hell on Hogsback Endurance Series, a brutal but beautiful race that raises money for families impacted by cancer. This guy’s got grit, heart, and a hell of a story.

If you're building a business, pushing your physical limits, or just sauna-curious—this one's for you.

Follow Pete:
Instagram: @PETERNELSONII
SISU Lifestyle: www.sisulifestyle.com
Email: [email protected]
@hellonhogsback