AI in CRO: 4 Experts Reveal How They Really Use AI to Boost Conversions in eCommerce

Ready to master AI in Conversion Rate Optimization? Join CRO specialists Adam Pierce, Johann Van Tonder, and Steen Rasmussen as they reveal the practical impact of AI on CRO. This panel is your essential guide to navigating the evolving landscape and leveraging AI for real business growth.

In This Session, You'll Discover:
🤖 How AI is Redefining CRO: Go beyond basic page optimization to predicting customer intent and preparing for future non-website interactions. Understand why AI is both expanding and clarifying the "woolly" definition of CRO.

🧠 The Shifting Roles of CRO Professionals: Learn why AI is pushing for "full stack" team members, requiring broader, end-to-end skill sets.

🔧 Practical AI Applications That Work:
Personalized User Journeys: See how AI identifies user segments for simulated personalization in A/B tests.

Boost AOV & LTV: Explore AI-backed tools for relevant product recommendations and personalized upsells.

Automated User Feedback Analysis: Leverage AI to mine thousands of customer reviews for actionable messaging insights and website fixes, including publicly available data from Trustpilot and Google, often ignored by companies.

Efficient Experimentation: Discover how AI can streamline test documentation and even "retest" old experiments for continued validity.

💡 The "AI + Human" Advantage:
Not just speed – AI + human = smarter, higher quality outcomes.

🌐 Beyond the Website:
Apply AI to customer support, internal knowledge, and growth workflows.

📊 The Future of Data & AI Leadership:
Why adoption is people-first, not just tech-driven.

📌 Key Takeaways to Implement Immediately:
"Tomorrow is going to be better" – embrace the continuous evolution of AI.
"AI for ideation, not completion" – focus AI on generating ideas, not fully replacing human tasks.
"Use it, break it, try to do stuff, fail." – The best way to learn and adapt to AI is through hands-on experimentation.

Exclusive Tool Demo: Valentin unveils the AI CRO Benchmark at https://www.crobenchmark.com – a brand-new, free tool for automated AI CRO audits and competitive website benchmarking using Trustpilot and Google reviews. Get your free audit and provide feedback to help shape its future!

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