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GEO AI Local Search: What Contractors Need to Know About the Future of SEO


Join Aaron and Chris Lonergan from Footbridge Media as they dive deep into the hottest topic buzzing in local service business circles: Generative Experience Optimization (GEO) and its impact on traditional SEO.


In this episode, we break down:
• What GEO actually is and how it relates to AI-powered search
• Why local service businesses shouldn't panic about ChatGPT and other AI platforms
• The key differences between informational searches (perfect for AI) vs. commercial intent searches (still Google's domain)
• Why Google's ecosystem of business profiles, reviews, and proximity data gives them an unbeatable advantage
• Practical advice for contractors, plumbers, HVAC techs, and other local service providers


Key Takeaway: While AI is rapidly evolving, traditional local search isn't going anywhere. People looking for a plumber or pressure washer aren't asking ChatGPT complex questions – they're typing "plumber near me" into Google. The fundamentals of local SEO, Google Business Profiles, and customer reviews remain your best investment.


Perfect for business owners in trades like pressure washing, landscaping, HVAC, plumbing, and any service where "a truck leaves the shop to serve customers."


Featured: Footbridge Media - specialists in hand-coded websites for local service businesses since 2004.


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