Corporate America Dealing With Uncertainty | Forrester & Prudential Leaders
Автор: Skift Meetings
Загружено: 2025-09-25
Просмотров: 31
Corporate event leaders are navigating unprecedented uncertainty. In this candid discussion, Tavar James, VP of Marketing & Global Head of Events at Forrester, and Barbara Rohloff, Global Sourcing and Procurement Lead Category Manager at Prudential Financial, join Barbara Scofidio, Editor at Skift Meetings, to unpack the challenges corporate planners face today.
Key topics include:
The impact of geopolitical shifts on destination choices
Budgetary pressures from tariffs and shrinking resources
Service challenges as hotel partners struggle to keep up
Attendance hurdles and concerns around U.S. entry
The session opens with a live word cloud capturing how planners feel in real time - stressed, hopeful, challenged - and then dives into the realities shaping corporate events today.
This conversation sheds light on how global corporations are adapting and where opportunities for resilience and innovation lie.
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