The Customer Journey & the Marketing Funnel | Google Digital Marketing & E-commerce Certificate

If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach.

00:00 Welcome
01:14 How digital marketing and e-commerce create value
09:33 The marketing funnel
14:50 The top of the funnel: Awareness and consideration
19:22 Measuring success at the top of the funnel
24:20 The bottom of the funnel: Conversion and loyalty

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

Take the Certificate HERE: https://goo.gle/47SIQvp

Subscribe HERE: https://bit.ly/SubscribeGCC

#GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.