AI for Marketing Analytics: The Good, the Bad, and the Ugly
Автор: RevOps Co-op
Загружено: 2025-09-14
Просмотров: 138
Artificial Intelligence has been hailed as the future of marketing analytics—but is it living up to the hype? In this RevOps Co-op webinar, our panel of experts breaks down what AI can (and can’t) do for revenue leaders.
👉 What you’ll learn:
✅ How AI can uncover hidden patterns, predict pipeline impact and improve segmentation
❌ Why bad data, over-automation and context gaps often derail AI projects
🛠️ Best practices for piloting AI, ensuring explainability and keeping data clean
🔑 How RevOps leaders should act as translators, gatekeepers and change managers when rolling out AI
💡 Want to go deeper? Explore more expert insights from our partner CaliberMind:
Why MQLs still matter in the funnel: https://www.revopscoop.com/post/mql-i...
Multi-touch attribution done right: https://calibermind.com/articles/b2b-...
GenAI and Marketing Analytics: https://www.revopscoop.com/post/genai...
📈 Whether you’re piloting AI for lead scoring or rethinking your attribution models, this session will help you separate signal from noise and avoid costly mistakes.
🔔 Don’t forget to subscribe for more RevOps insights: https://www.revopscoop.com/
#RevOps #MarketingAnalytics #AI #Attribution #DataQuality
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