INTRODUCTION TO PR | The ultimate public relations course

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The full version of this public relations course will equip you with everything you need to become a top PR professional. It’s full of case studies, stats, checklists, templates and practical activities that bring the theory to life.

The first section of the course introduces PR and demonstrates why it is valuable to any business and how it has evolved over the last decade. There have been some very exciting developments that have made PR more relevant than ever before.

Then, we look at all the research you need to do before planning a complete PR strategy.

The full PR course will then teach you how to create stories that reinforce your brand messaging and capture your audience’s attention.

Next, it looks at the tactics required to ensure that your stories truly reach the right people at the right time: from media relations to social media, awards, events and video. And we’ll cover how best to write for different audiences.

Then you will learn how to bring all of these elements together into a comprehensive public relations and communications strategy that clearly shows what you’re going to do, when you're going to do it, why you’re going to do it and how you’re going to do it.

We then cover important concepts that you will definitely need to understand if you’re going to work in PR: the ethical and legal considerations of PR activity.

Finally, we look at how to have a successful PR career, including how to find the job you want, specialise, and maximise your chances of success.

The full course also includes the following bonuses:

Get help from the instructor and a community of seasoned PR pros by joining our exclusive Facebook group, where the crowd will will feed back on your ideas and strategies and recommend ways in which you can increase your chances of success.

Get the list of my 50 top tools for PR experts after you have completed the course.

20% of all proceeds of the course will go to supporting entrepreneurs in Africa through GiveDirectly.