Jumia forecasts strong growth amid Black November and holiday shopping season
Автор: CGTN Africa
Загружено: 2025-11-18
Просмотров: 628
Jumia expects order growth of 25 percent this year, driven by Black November sales and the holiday season. The company reports increasing customer loyalty, despite supply challenges and caution from international suppliers. CEO Francis Dufay says that Jumia has invested in its e-commerce model, which is challenging for foreign competitors to replicate across African markets.
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