Xiumin’s 'Brand New' Wasn’t What I Expected (Producer Reacts)

Xiumin’s debut solo album Brand New done been out — and I dove in as a producer (i typed it like that for SEO, sorry) to break down the title track. From the punch of those 808s to the vocal runs that feel raw and natural, there’s a lot happening beneath the surface. In this video, I react to the music video and share some thoughts on the production, vibe, and Xiumin’s vocals.

✨ Watch my *full album reaction* to Xiumin’s Brand New exclusively on Patreon →   / album-unboxing-132400839  

(writing this for SEO lmao) As someone who’s worked as a professional music producer & engineer, I love unpacking the little details — from rhythmic switch-ups to vocal layering — and showing why they hit different.

Let me know your favorite track from the album in the comments 👇

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