Korean Consultant's Take on Business of Kpop Demon Hunters

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Sony sold it. Netflix underestimated it. Fans turned it into a billion-dollar hit.

In this video, I break down what really happened with K-pop Demon Hunters from a consulting, cultural, and business lens. As a Korean-born management consultant and longtime K-pop fan (yay SHINee!), I explain why Sony walked away too soon, how Netflix misread the market, and why Korean cultural authenticity turned this from a niche animation into a global franchise moment. If you’re into K-pop, cultural storytelling, or the business of entertainment, this one’s for you.

Chapters
00:00 Sony Gave Away a Billion-Dollar Hit
00:34 What We'll Cover Today
00:52 Netflix Didn’t See It Coming
01:34 How Sony Lost $1B from a Pandemic Deal
02:53 Revenue Netflix Earned from This Movie
04:26 Why K-pop Fans Spent Big—and Keep Spending
06:44 Metaphors, Mental Health, and the Idol Reality
08:14 Why Western Frameworks Keep Failing
09:08 My Prediction

Golden (Instrumental) · HUNTR/X · EJAE · AUDREY NUNA · REI AMI · KPop Demon Hunters Cast

[   • Golden (Instrumental)  ](https://www.epidemicsound.com/track/e...)

Symmetry by Christoffer Moe Ditlevsen

[https://www.epidemicsound.com/music/t...](https://www.epidemicsound.com/track/O...)

Finale in the Rain (Instrumental Version) by Adelyn Paik

https://www.epidemicsound.com/music/t...

The Best Way Out Is Through by Trevor Kowalski

[https://www.epidemicsound.com/music/t...](https://www.epidemicsound.com/track/p...)

NEFFEX - This Is Our Calling [Copyright Free] No.215

[   • NEFFEX - This Is Our Calling [Copyright Fr...  ](https://www.epidemicsound.com/track/P...)

Video Edited by : Himanshu Kapoor

   / @himanshukapoor_  

#KpopDemonHunters #BusinessOfKpop #KoreanConsultant