Growing Referrals Through Meaningful Client Gifts With Ed Levy

Welcome to episode 307 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes Ed Levy, creator of I Love My PI Lawyer—a curated client-gifting and referral system for personal injury firms. After two decades in promotional marketing for brands like Porsche, Gallo Wines, and major agencies, Ed spotted a gap: PI firms were under-leveraging their happiest audience. His program turns thoughtful, high-perceived-value gifts into stronger relationships, better reviews, and consistent referrals, without looking like advertising.


What you’ll learn about in this episode:

1. Client Gifting That Actually Moves the Needle
Why gifts must feel personal (not promo) to change client attitudes
How “high perceived value” (typically $25–$35+) beats swag every time

2. Timing & Touchpoints Across the Case
Best moments to gift: onboarding, mid-case, and 30–60 days post-settlement
How mid-case gifting calms nerves and post-settlement gifting says “not forgotten”

3. Design, Messaging & Differentiation
Crafting firm-specific designs and note cards that tell why this gift was chosen
Removing calls-to-action so the gift strengthens trust (not sells)

4. Execution Without the Headaches
Creative, production, warehousing, and weekly fulfillment handled for you
Practical ranges with glassware, blankets, tech, and more

5. ROI, Referrals & Ethics Nuance
How a 1–3% referral lift can pay for the entire program
Ideas for past-client/referrer tiers—plus watching state-bar rules on gifts




Resources:

Website: edventurepromotions.com/ilovemypilawyer
LinkedIn: linkedin.com/in/edlevy
Instagram:   / ilovemypilawyer  




Additional Resources:

https://www.pilmma.org/the-mastermind...
https://www.pilmma.org/resources
https://www.pilmma.org/mastermind


AI for PI Expo:

www.pilmma.org/ai-for-pi-expo