Haier: From small Chinese Fridge Maker to Global Industry Giant | Inside the Storm | FD Finance

Rise and Fall of Haier | FD Finance

Watch 'Rise and Fall of Nissan' here:    • Nissan: The Near Collapse of Japan’s Leadi...  

Haier CEO Zhang Ruimin and GE Appliances CEO Kevin Nolan tell us how they overcame a clash of cultures to create a successful partnership.

“If the industry were a boxing match, we were some barely known upstart taking on Mike Tyson” – Haier CEO Zhang Ruimin tells us how he saved the failing Chinese refrigerator company and successfully took on one of Americas most iconic brands, General Electric.

Big businesses rise and fall every day. Inside the Storm is a documentary series that follows the lifecycle of five of the world's biggest brands, revealing intimate details on how these major companies are run and how, in times of crisis, they survived, adapted and merged to survive.
Including interviews with company executives and industry analysts from around the world, Inside The Storm provides the inside story into the high pressure decisions and risks taken in company boardrooms every day.
Grab: how Asia's most valuable tech start-up drove Uber out of town. Apple: the world's most famous company fought back from the brink of collapse, Haier and General Electric: a clash of Chinese and American cultures. Japan Airlines: a nation's airliner resurrected by a Buddhist monk turned CEO. Starbucks: a brew of PR disasters and a weakening brand forced the coffee giant to appreciate local tastes.

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