Case Household Goods Google Shopping Case Performance Max Honest Case

#PerformanceMax #GoogleShopping #e-commerce #googleads
In this case study, I describe our experience, the problems we faced when launching performance max recall campaigns, the peculiarities of setting up google shopping for an online store, that not everything is as smooth as we wanted and it is not only related to setting up google shopping

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00:00 - intro
00:16 - description of the online store case
03:21 - the difficulties of this project that we faced in the process of setting up Google shopping
04:30 - why performance max can break performance max
05:08 - how to achieve the lowest price for conversion to performance max performance max
06:13 - a detailed explanation of the features of setting up performance max google ads
11:50 - analysis of the dynamics of changes in the google ads account in performance max before us, with us, with another team
24:30 - conclusions on the work on setting up google shopping in this account

I am Google Ads Spesialist Yana Lyashenko in this case describes the intricacies of setting up performance max performance max advertising campaigns in Google ads, analyzes the choice of strategy for setting up google shopping google shopping, what factors we took into account, reasonably explains the choice of parameters for more accurate setting up of google shopping online store