The story of Tupperware : How an Iconic Brand Lost Its Edge
Автор: Xena Intelligence
Загружено: 2024-12-18
Просмотров: 925
Tupperware, once a household name and the gold standard in food storage, is now on the brink of extinction.
The video explores Tupperware's journey from being an innovative food storage brand in the 1940s to facing possible extinction today. It highlights Tupperware’s revolutionary airtight container invention, its success through home-based Tupperware parties, and the role of marketing pioneer Brownie Wise.However, the brand's resistance to retail and online sales, along with changing shopping habits, increased competition, and diversification into unrelated products, contributed to its decline.
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